Ways To Generate Traffic And Leads On Your Website

     Monday, February 18, 2019

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One of the main problems entrepreneurs face when getting started with social media marketing is generating website traffic. In this time and age, companies and brands have become highly competitive. So too have the competition for generating traffic and leads dramatically increased with the upsurge of internet marketing.

Don’t get startled. Gaining website traffic is not as nearly difficult as it may seem to you. There are practically unlimited ways you can generate traffic and leads to your website.

Aim For Long-Tail Keywords

This refers to niche keywords or specific phrases you use relevant to your industry. Even though long-tail keywords don’t entail high search volume, they get you more traffic because they are less competitive.

Let’s take an example. Those who search “Insurance consulting firm in Texas” will be at a better chance of finding what they're looking for than those who had simply searched “Insurance consulting.”

“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.’” – Adam Audette

 

Write Enticing Headlines

What’s the one thing that compels the visitor to click on your content to read more; the headline. But how do you get your visitors to click your links? You need to come up with a great relevant headline that visitors cannot refuse. The headline of your content will make or break your website’s success. If visitors click on the links on your social media, your content will be much likely to be located and recognized on search engines.

 

“SEO is a marketing function for sure, but it needs to be baked into a prod

Post Content More Frequently

The amount of lead and traffic your website receives has a lot to do with your posting frequency. It has a huge impact on the views and visits your website gets. However, you also need to keep in mind that more might not always be better. You need to choose a frequency you can easily stick to without compromising the quality of your content.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

Add Internal Links

This is a tactic that significantly improves your SEO as well as makes your content more plausibly to get located on Google. Every blog you post should include internal links to other appropriate blogs on your website. When you link to relevant content, it makes it easier for your viewers to discover more content and eventually, convince them to your product.  

“The objective is not to ‘make your links appear natural’; the objective is that your links are natural.” – Matt Cutts

 

Reply To The Blog Comments

With the passage of time, Google is constantly evolving the rules and laws of SEO. However, one thing is certain; the power of responding to blog comments will always remain strong. When you take the time and effort to respond back to the comments of your visitors, you are building a connection with your readers, thus encouraging more visitors to comment.

“Google only loves you when everyone else loves you first.” – Wendy Piersall

In Summary

 

  • One thing is certain; the power of responding to blog comments will always remain strong. When you take the time and effort to respond back to the comments of your visitors, you are building a connection with your readers, thus encouraging more visitors to comment.

  • Every blog you post should include internal links to other appropriate blogs on your website. When you link to relevant content, it makes it easier for your viewers to discover more content and eventually, convince them to your product.  

  • The amount of lead and traffic your website receives has a lot to do with your posting frequency. It has a huge impact on the views and visits your website gets.

  • What’s the one thing that compels the visitor to click on your content to read more; the headline. But how do you get your visitors to click your links? You need to come up with a great relevant headline that visitors cannot refuse.

  • In this time and age, companies and brands have become highly competitive. So too have the competition for generating traffic and leads dramatically increased with the upsurge of internet marketing.

 

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