Want to Change Your Mindset? Do the Work.

Kim Doyal      Saturday, December 16, 2017

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Sometime during the last four or five years, I grew to despise the word “hustle” as well as any entrepreneur who would scream at me to “do the work!” This created what I used to call my love/hate relationship with Gary Vaynerchuk. Hustle and grind are part of his daily vocabulary.

 

Unfortunately, they seem to be the only two words that some people have pulled out of everything he says. I’ve since gone back and have more or less been binging on his content (thankfully there is a ton to dig into). But I’ll get back to Gary Vee in a minute. Someone asked me on Facebook about recently when I was addressing this very thing why I disliked the word hustle so much.

 

A couple of years ago I would have had a very different answer than the one I gave, and the truth is the word doesn’t really bother me anymore (other than it’s overused).

 

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As someone with strong work ethics I always prided myself in how hard I worked, so when I heard people “shouting” to DO THE WORK it made me feel like I was failing. It felt like no matter what I did it was never going to be enough. Part of that is because I didn’t think I was enough.

 

For the first 5 years in my business I struggled with ‘imposter syndrome’ and questioned “who am I to  ______” (fill in the blank because it varied depending on what I was doing in my business). Then I realized why this rubbed me the wrong way. It’s because I was doing the wrong work.

 

I started my business in 2008 with the intention to be an information marketer (O.K., the truth is I thought I was going to make millions selling ebooks, but that’s a story for another day).

 

Instead I ended up building a business around WordPress as “The WPChick”, developing websites and growing an outsourcing company.

 

 

This is where the imposter syndrome came into play. Who was I to build websites when I wasn’t  a developer or programmer? I had discovered WordPress, grabbed the domain name (it was a good brand), and simply stuck with it (not much of a plan, I admit it). One thing led to another and before I knew it I was building websites. All the while intending to work on “my stuff.”

 

Anyone with client work understands how challenging it can be when the work that brings in income isn’t necessarily the work you want to be doing, but you do it anyways because at least you’re working “for yourself.” From that point on I grew the web business, hired some programmers, did some coaching, and eventually grew an outsourcing company. I had a few successful information products during that time but they were still never around the type of work I really wanted to be doing.

 

Much like many other online business owners, I would buy a course or product and think that “this” was going to be the game changer. If I only learned this tactic or used this social media platform then I would end up with the lifestyle and business I had set out to create. The more expensive the course or mastermind, the more I was proving how committed I was to my business.

 

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All the while the things I could have been working on consistently and getting better at were left for whenever I had time (i.e, they didn’t get done). Things like copywriting, email marketing, creating quality content, and making real connections. All of that changed when I launched my podcast. I launched my podcast for one reason only:

 

I wanted to have more fun. I felt ‘stuck’ in the space I was in, constantly feeling like I had to create tutorials, in hopes of building a list of quality subscribers as opposed to a list of freebie seekers. Launching my podcast required me to show up and be consistent, week after week.

 

I’ve had my fair share times where life has gotten in the way, but it’s been almost four years. The podcast has impacted my business and my life in ways I couldn’t imagine. There have been many tangible results (more income through coaching clients, web clients, sponsorships) but the intangible results have been far greater.

 

 

The relationships, connections, and audience growth have been priceless. Unbeknownst to me I was “doing the work”... it’s just that it never felt like work.

 

After having been in a mastermind for a couple of years which was invaluable in terms of the relationships and things I learned (it didn’t do too much to raise my income), I decided to back to the fundamentals. I was tired of the hype and promises of riches so decided I would go back to what I knew I liked doing.

 

Creating content and connecting with people. I was determined to find a way out of websites, and pursue what truly made my heart happy. That was over two years ago.

 

 

Best. Decision. Ever. I did made this change by shifting my mindset.

 

Instead of looking for someone else to have the answers to my problems (a course or product), I was going to focus on mastery. I knew that no matter what happened, I was still as committed as ever to my business, but it was going to look different.I started with one basic concept. One strategy that has stood the test of time for years.

 

Writing. I had been following Ben Settle (of BenSettle.com) and was a subscriber of his. Ben was the first person I had seen who was doing ‘daily emails’. Regardless of whether or not what he said resonated with me, I simply paid attention to how he was writing. The style, the structure, and most importantly, the copy.

 

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After being on his list for a year I became a paying subscriber to his ‘Email Players’ physical newsletter. I jumped in and started doing my own daily emails. Initially I called it my ‘almost daily email’. I had gone from emailing my list maybe once a month to a few times a week, then to 5 times a week and some weeks it’s 7 days.

 

This practice of doing a daily email helped me with my understanding copy, writing structure, headlines, and making offers. Most importantly I started to personally experience “The Compound Effect”, a great book by Darren Hardy. This one small, consistent action of writing a daily email completely shifted how I looked at my business and how I felt about what I was doing.

 

For lack of a better explanation, I was “walking the walk.” How often do you see someone who has an online business and they understand the concepts, buy the tools, and then before you know it, they’re teaching how to do the thing they just learned, yet they have zero experience or success with it themselves?

 

 

Do you know how much easier it is to sell something when you’ve been implementing and taking consistent action? This is where Gary Vee comes back into the picture. While he talks about hustle and grind, he also talks a lot about the long game. The marathon. Everything he does has staying power. He’s not interested in tactics, he implements strategies and does the work, day in and day out.

 

The only way you’re going to shift your mindset is through doing the work. Not through being coached on mindset or reading books (as much as I love those things). Your mindset changes when you increase your credibility with yourself. You do this by keeping your word... with yourself.

 

When you say you’re going to create content that connects with your audience, be willing to do it over and over again, for months with no engagement or response because you know eventually it’s going to start compounding, provided it’s quality content and you are consistent with promotion.

 

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If you decide to create a webinar for a course you’ve created, how many times will you run that webinar? Instead of deciding it did or didn’t do what you hoped for, be willing to analyze how it went, rework it, then keep running it until it converts.

 

This applies to every online strategy:

 

  • Email marketing
  • Content
  • Audio/podcasting
  • Video
  • Social media
  • Funnels
  • Webinars

 

 

Be willing to keep doing the work, over and over again, until you get the desired result. Things move at the speed of light online. As much as I love new strategies and tools, nothing has impacted my business as much as understanding and choosing to master the fundamentals.

 

Doing the work will shift your mindset.

 

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