Traffic and Lead Generation

Is Facebook Still a Safe Bet for Advertising?

2018 was not the best year for Facebook. Court rulings, stock market struggles, and political issues have filled news cycles and impacted the public's perception of the iconic brand.

Jon Bacon      Wednesday, January 30, 2019

Ten Top Ways to Use Twitter for Lead Generation

Because it’s dwarfed by Facebook, many business owners make the mistake of ignoring Twitter. But the fact is, it remains a powerful platform to take advantage of for a lead generation.

Steve Shaw      Monday, January 28, 2019

The 7 Key Emails You Need to Have in a Sales Email Sequence

Are you getting ready to launch and promote a course or program? It doesn’t matter if you decide to promote your offer using a webinar, a video series, a challenge, a free download, or any other method.

Andrea Longcrier      Tuesday, January 22, 2019

How To Get 100 Joint Venture Partners, Affiliates, And Referral Sources To Promote Your Product Or Service

What if you had a sales force of 100 amazing JV partners, affiliates, and referral sources promoting your business to their email lists, social media followings, customer, clients, and even prospects?

Seth Greene      Saturday, January 19, 2019

How You Can Make Apps Into Profitable Lead Machines

In early 2008, when I got my first iPod touch, I knew instantly that I had to create an app for that darling little device. I wasn’t a programmer, had never used a Mac.

Carla White      Saturday, January 19, 2019

Five Guaranteed Ways To Turn Your Cold Prospects Into Hot Leads

There are proven strategies that can help any businesses owner turn their dry sales pipeline into a flood of new customers.

Ryan Peck      Friday, January 18, 2019

What Marketing Experts Can Teach You About FUNNEL Traffic

You’ve finally figured out that serving everyone and everything is way less fulfilling than you could have ever imagined.

Tish Luka      Thursday, January 17, 2019

The Math Behind the Message: How to Use Math to Write Copy that Connects With Your Audience

It’s no surprise that being an entrepreneur requires math. From sales to ROI and ad spend to profit and loss, math is involved every step of the way.

Christa Nichols      Thursday, January 10, 2019

Understanding the Marketing Lifecycle

The Marketing Lifecycle is a SYSTEM that defines how to ensure you’re sending the right message, to the right person, at the right time.

Andrew Wallis      Friday, January 4, 2019

5 Ways To Decrease Your Cost Per Lead

The question that gets asked over and over again in the Facebook™ ads space is: how can I lower my cost per lead WITHOUT sacrificing lead quality?

Karen Sahetya      Wednesday, December 5, 2018

Book Marketing Mastery for 2019

The author-industry is going through drastic changes as online publishing and marketing become the new effective way to affordably create a book and become published.

Delilah Cordova      Wednesday, December 5, 2018

4 Types Of Intentional Content That Converts To Consistent Sales

Content. You know you must create it to grow your online coaching, consulting or service based business BUT... Creating content feels like a chore.

Stacie Walker      Monday, December 3, 2018

The 3 Time-Tested Traffic Types to Try Today

Over the years I’ve increasingly seen how important having the right Traffic, Funnels, and Follow-up strategies are important.

Hawk Mikado      Monday, December 3, 2018

Hack my 60 seconds Video Lead Magnet Template to Sell Your Products and Grow Your Business

This is the most important part of your video because it's where most video traffic is lost. (Facebook doesn't even call it a view if a viewer doesn't watch it for at least 3 seconds!)

Charly Wigstrom      Monday, November 26, 2018

How To Slash Your Cost Per Lead In Half With A Two Step Approach In Facebook Ads

For this article, I decided to share with you a strategy that I’ve been implementing for my funnels and that has been working amazingly well, if you’re doing any type of Facebook ads at all.

Hernan Vasquez      Monday, November 26, 2018

The Zeigarnik Effect

The Zeigarnik Effect was named after Dr. Bluma Zeigarnik, a Soviet psychiatrist, and psychologist. She conducted a series of experiments testing memory. She compared tasks that were either incomplete or completed and found it was easier for people to reme

Robert Thomson      Thursday, August 23, 2018

4 Keys to Creating a Client Acquisition System That Generates Leads and Sales 24/7

Leads and sales. If you’re an entrepreneur, that’s what you should be focused on. To generate a profit, you need revenue. To generate consistent revenue, you need a consistent influx of qualified leads. And as you acquire those leads, you need a reliable

Tyler Basu      Wednesday, August 22, 2018

The Eight P's of Effective Email Signup Forms

An effective email signup form can be the difference between a thriving and growing business with a constant supply of new leads, and a business that struggles to survive barely. It’s therefore vital to invest time in your signup forms to ensure they’

Steve Shaw      Wednesday, August 22, 2018

Local Live Community in 15 Minutes: The Power of Face-to-Face Contacts

Meeting people face-to-face is the strongest and the fastest way of building long-lasting relationships and strong partnerships. We can email or chat with someone for ages – still one face-to-face meeting changes worlds. According to research by Mahdi Rog

Julia Antufjew      Tuesday, August 21, 2018

“The Flexy List Building Method” I’m bringing sexy back to list building.

Want to learn the most effective, easiest list building method that does not require, Ads, Sales Pages or Funnels? Great follow along, and I will teach you something you most likely have never seen of or heard about. I’m coining this “The Flexy List

Karl Schuckert      Tuesday, August 21, 2018

Less Traffic, More Leads

It seems illogical at first. By decreasing your web traffic, you can increase lead generation conversion rates. Better said, how narrowing your audience to those most likely to convert signals to the rest of the Internet that what you have to offer may no

Matt Secrist      Wednesday, July 25, 2018

"6 Lead Generation Marketing Tips for Your Brick-and-Mortar Business"

If you own a brick-and-mortar, service-based business, then it goes without saying that lead generation must be a constant priority. Quit generating leads and you’ll soon have bricks and mortar... but no actual business. This is why I’m so passionate ab

Jennifer Young      Tuesday, July 24, 2018

When Personal And Professional Brands Meet…Follow These Guidelines For More Authentic Engagement And Clear Boundaries To Protect Your Rep.

When we are running a business we have to stay woke! (Thank you to my children for keeping me up-to-date with the slang…or is “woke” out now?) Woke means you must be aware of how your personal and professional brands intersect. When you are an entrepreneu

Hilary Jastram      Thursday, June 21, 2018

GDPR: What the New EU Data Law Means for Email Marketing and Lead Generation on Your Website

Before you continue reading, be aware that this article should not be considered as legal advice. It’s for information purposes only, and you’re recommended to seek your own legal counsel to determine what the GDPR means for you. If you’re running a bu

Steve Shaw      Tuesday, June 12, 2018

The Hidden Lead Generation Channel I Bet Your Funnel Is Missing

Most often than not, when you think about filling your funnel with leads, your first point of call is Facebook Ads, potentially followed by Google Adwords and then ‘maybe’ SEO (depending on the expert you listen to).

Rose Guthrie      Friday, May 18, 2018

Social Media VS Search Engine Optimization for Driving a Higher ROI

There are two discussions that are recurring in the SEO community: SEO implementation (building links and optimal title tags) and the evolving role of SEO in the digital marketing landscape as social media has begun dominating the matrix and moved success

Amee Gray      Thursday, May 10, 2018

Facebook Ads Winning Pieces

There are many different options for sales funnels to choose from, We particularly like the Client Acquisition Funnel that incorporates a video CTA on the Thank You page and a clear path for the prospect to go deeper into your business.

Charly Wigstrom      Friday, March 30, 2018

6 Ways Your Lead Magnets Can Get More Conversions

If you’re like most people, the answer is “sort of effective.” Offering a lead magnet is a great first step to improving conversions, and you likely saw a lift in conversions when you put your lead magnet into place.

Benyamin Elias      Friday, March 30, 2018

To Blog or Not To Blog?

Let me ask you this question: How long does it take to find your own true voice and place in the market? Because no matter whether we have a blog or not – finding our true voice and place is a must, unless we want to live someone else’s life and achieve s

Julia Antufjew      Monday, March 26, 2018

Let’s Talk About SEO, Baby!

Relevant traffic means that when a person searches for something and lands on your website, they find what they are looking for and stay on your site for a while.

Amee Gray      Monday, March 26, 2018

Messenger Bots, Do you need them?

On the other hand, businesses are seeing more than an 80% open rate and 40% click through rate with messenger bots. These numbers are really conservative, but if we look at the same 100 people coming to our bot, 80 people will open and around 30 would cl

Doresa Ibrahim      Monday, March 26, 2018

Targeting High Value Clientele Using Facebook

Late last year, we were approached by a strategic tax coaching company who was looking for a better way to reach their target demographic: small business owners, ideally high income earners ranging in the mid to high six figures and above.

Tim Lyons      Friday, March 23, 2018

FB Groups For Lead Gen & Audience Building?

Another one of the admins asked me if I wanted to do anything with the group (I didn’t) and asked if they could have the group. I happily removed myself from the group and went about my business.

Kim Doyal      Friday, March 23, 2018

How To Improve The Quality Of Your Content

This data is super useful and definitely something you should consider when planning your content marketing strategy. The issue that I take with this data, however, is it only measures quantity of blog posts and quantity of traffic. Most importantly, it l

Bogdan Zlatkov      Monday, March 5, 2018

Social Proof Your Book … To Change the World

Judge a book by its’ cover… do market research and find out what cover will sell the best. Too often book covers are an afterthought and under-budgeted. Hire an amazing cover designer (make this a big priority) and show off four of their best cover option

Ken Rochon      Monday, February 26, 2018

Warning Signs When Your Marketing isn’t Growing

Digital analytics is a tracking system that mix into the web, social, applications and other digital platforms to provide the accountability to meet goals and etc.…interaction with the business or clients. However today, it is not about having analytics,

Heide Har      Sunday, February 25, 2018

Letter From The Publisher: Why My Business Card is Worth $25,000 and Yours is Worth -$0.25...

If you are like most entrepreneurs I know, you love to attend events. Training events, retreats, meet-up groups, and any social event where you will be surrounded by like-minded people. Attending events has been paramount to my success as a business owner

Hawk Mikado      Thursday, February 8, 2018

Funnel Leads

Consumers are hesitant on providing their email address or phone numbers on contact forms, so you want to “bait” them an offer that can’t be refused. This could be a free report, a training video, a free trial into a membership site, etc.

Dwayne Roberts      Thursday, February 8, 2018

5 Killer Ideas For Creating An Effective Lead Magnet

Use these 5 strategies to create the right lead magnets for your audience and start converting more clients!

Philip Gillins      Wednesday, January 24, 2018

How to Create Email Courses That Attract & Convert Customers on Autopilot

An email course is a series of lessons delivered via email over a predetermined period of time. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the specific problem,...

Tyler Basu      Monday, January 1, 2018

How To Make Money On Social Media - The New Way To Blog

Just like blogging on your favorite blogging platform, whether it be WordPress, Wix, or similar, it’s important to stay active and consistent on your social media channels. Take Facebook for instance. Facebook now has over 2 billion active users on a mont

Tucker Ferwerda      Friday, December 29, 2017

Leads: How to Make the Most of These Marketing Goldmines

Anyone can get a list of uninterested people and hand it over. Heck, many sales list companies out there can get you a 5000+ list of names, phone numbers and/or email addresses in a matter of minutes, but it’s a complete waste of time. Why? Because, then

Tim Lyons      Friday, December 29, 2017

Viral Loop Communication And Engagement Strategy For List Building

I believe that everything we sell should be of impeccable quality and great value for our customers. A lot of people say that, few do. I love receiving great value. I love fashion products that last and perform. I manufacture fashion products that last an

Julia Antufjew      Wednesday, December 27, 2017

Stop The Split Tests! You're Ruining Your Ad!

What we discovered was amazing. As social proof began to compound, the ad started to convert better and better. Over the course of a few weeks, our relevance score went up, CPM we down dramatically (over 30%), and more leads were coming in for less cost.

Austin Distel      Thursday, November 2, 2017

How To Get Your Clients To Pay To Build The Media Properties For You!

It's a huge underserved need. We've had some friends in our personal life go through some significant health issues. I had a friend's spouse come to me and say, "I know you had talked to us twice about life insurance. We never bothered to do it. We always

Seth Greene      Thursday, November 2, 2017

Stop The Split Tests! You're Ruining Your Ad!

What we discovered was amazing. As social proof began to compound, the ad started to convert better and better. Over the course of a few weeks, our relevance score went up, CPM we down dramatically (over 30%), and more leads were coming in for less cost.

Austin Distel      Thursday, November 2, 2017

The Story Is the Strategy: Content + Funnels for Subscriber Segmentation and Growth

Fast forward, 14 years and when I woke up on May 7th this year it wasn’t the first thing on my mind. And I was grateful. It hit me like a ton of bricks that it was amazing to be on the other side of this story. My kids were only 6 & 2 when their dad died,

Kim Doyal      Thursday, November 2, 2017

How To Get Your Clients To Pay To Build The Media Properties You Want To Own.

They've built the number one site in the survival emergency preparedness space and they're selling millions and millions of dollars’ worth of products. Then they built a whole bunch of related sites off the success of this.

Seth Greene      Monday, October 16, 2017

How To seed Your Membership Site For Maximum Online Impact!

For this article, we’re going to assume that the reason you’re building a membership site is that you, or the person you’re building the site for, have some level of expertise in the topic area the site will focus on. If you’re building the site because

Janice Means      Monday, October 16, 2017

Niche Markets: Your Key To Business Success

One of my clients sells jewelry online. I asked what niche she was marketing to and she said: “Women who wear jewelry”. Incorrect. I had her become unique to a niche by focusing on Professional Women Who Want A High Fashion Look With Low Cost. This small

Terri Levine      Monday, October 16, 2017