There is a Digital Revolution Upon Us
Jonathan Foltz Wednesday, April 19, 2017
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Are you an entrepreneur, visionary, go-getter, or innovator? Are your eyes constantly fixed on the horizon, seeking and imagining the infinite opportunities of a new frontier?
Well then hang on to your gadgets boys and girls - a digital revolution is upon us and bringing with it a sea of untapped business potential. Some of us will ride this wave of infinite possibilities as it peaks, and others will drown beneath its power.
As this digital revolution rolls towards the present and the tides of change draw near, there will be various new strategies to guide you on the path to success.
Are you ready for this new realm of limitless possibility, encroaching on the boundaries of fact and fiction, being ushered in by the exponential growth of technological advancement in the world?
The next few years are the start of a journey through a rapidly changing world, where the notion of limitations is quickly being diminished. In its extinction, a frontier of innovation and creation will come into existence and set the stage for unprecedented leaps and bounds in digital development.
This influx of new technology, information, and boundless connectivity will not only unite all of mankind, but will shed light on how interconnected we truly are (and always have been).
Whether we realize it or not, we have all seen the signs of an upcoming digital revolution.
Large corporations are sinking beneath the waves of online retail, too set in stone to stay afloat. eCommerce and digital media not only effortlessly adapt, but thrive on this shift towards technology.
Remember the almighty Sports Authority? The large athletic wear and sports supply chain? Every last one of their immense retail stores has been vacated throughout the country - all 469 of them.
Not far behind we have more behemoths such as Sears, Macy’s, H.H. Gregg, and Kmart, all struggling to keep their heads above water, shutting down hundreds of stores around the US.
Check out a recent article here → https://goo.gl/iYzVjI
What about the retail giant Walmart that seems to keep sprouting up everywhere? Can this weighty company float?
Warren Buffet just sold his last large share of the company valued at over $900 million. Furthermore, Buffet’s other companies also sell 1000’s of different products to Walmart itself and yet, he found it wise to jump ship. If these actions are any indication of what’s to come, then this behemoth’s fate is also sealed.
The effects of the coming digital revolution aren’t confined to retail; in can be witnessed in the marketing aspect of companies and organizations.
When is the last time you read a newspaper?
According to the latest quarterly report from the U.S. Census Bureau, total newspaper publishing revenues fell 6.3% from $7.12 billion in the fourth quarter of 2015 to $6.67 billion in the fourth quarter of 2016 — a 4.4% decline in newspaper publishing revenues for the full year.
On the flip side, total digital ad spending in the U.S. will increase 16% this year to $83 billion, according to eMarketer’s latest forecast.. According to Statista, U.S. digital ad spending is expected to reach $113.18 billion in 2020.
Brick and mortar retail companies and their employees are crying out in vain, insisting that a recession or apocalypse is upon us. Yet digital marketers, eCom entrepreneurs, and online retail employees are screaming out “Gold Rush!”.
This phenomenon is called “the redistribution of wealth on the planet” and, oh, it is very real. By the time it fully synthesizes, it may be considered one of the fastest monetary dispersals in recorded history.
The digital revolution has already begun and its waves of progression, each one more powerful than the last, will trickle down into every aspect of our lives.
It will wash over governments, conglomerates, small and large businesses, jobs, and will even display its effects on our private lives, including our families and relationships. We must be prepared to question everything that we know to be true for nothing will ever be the same.
Those that recognize this movement, inspect it closely, and act upon it, shall participate in the beginning of a very important and powerful shift in our world - one that will blur the boundaries of reality and fantasy until they are indistinguishable, and produce a clearing for limitless creation and innovation in the digital space.
The famous author, Thomas Friedman, once told us that the world is being flattened. He did not mean this literally of course, but rather metaphorically (for the flat-earth theorists out there). He was communicating to his readers that opportunities for advancement are no longer confined to the rich and privileged members of society, but are now accessible to everyone regardless of class. A tool as simple as a cellphone or laptop with Internet connection can bring great popularity, wealth, knowledge, and infinite networking opportunities to anyone who wields it.
Quick-thinking teenagers are now earning more money than their parents thanks to the opportunities granted by the Internet. Rebellious teens, who eagerly challenge and reject old ways of thinking, are quickly learning how to capitalize on the power at their fingertips. Allow me introduce Peter Szabo, a young 18-year-old entrepreneur who makes more money than the president of his country, and has even managed over 2 million dollars in the last year in Facebook ads for his clients. Those of us who can mesh with technology will be able to tap into its resources to create the successful lives for which we strive.
Anyone willing to ride these waves of change, embrace them, and immerse themselves within them will not only succeed but thrive in this new “Reality Distortion Field” we are all a part of creating.
I will leave you with a quote from the founder and executive chairman of the World Economic Forum: “In the new world, it is not the big fish which eats the small fish. It’s the fast fish which eats the slow fish.”
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