The I.N.V.E.R.T. Formula

Hawk Mikado      Wednesday, February 1, 2017

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One of the biggest keys that you can do is follow a proven formula. A strategy is all about taking what’s currently working and what has been proven to work, time and time again, and implementing those key strategies into your business so that you can develop tactics to make an impact on your business.

Here’s one critical distinction. A strategy is a sequence of events that you’ve planned out for the long term. A tactic is something that you plan on doing work right away. A strategy, for instance, is developing a system, like a funnel, to bring somebody through with the buying process. A tactic is driving traffic from Facebook ads so that you can put someone through that strategy.

Customized Answers for Your Biz

The INVERT formula is designed to take your business to the next level, truly get your business into an impact driven, creative space, where you’re able to create your success...designed by you. It’s up to you to create the strategy and implement the tactics that make it able to happen. 

The INVERT formula is one of the biggest ways to make the incredible changes and make a big impact, both on the world and on your bank account so that you can make the most significant shifts in the world. What I’d like to introduce you to is a way to understand and learn the INVERT formula. I can’t explain it to you in just a page or two so we will be doing a deep dive on each of the steps in each edition of Funnel Magazine.


This formula has been proven time and time again. We just put a nice label on it. Our formula has been derived from companies like Google, Facebook, Disney, Nike, and every other highly successful, Fortune 500 company.