Strategy And Tactics Used In Internet Marketing

     Monday, February 11, 2019

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In this year and age where internet marketing is ruling at its peak, it can be a costly blunder for those who are not actively marketing their businesses online. The reason why entrepreneurs shy away from online marketing is that it seems quite complicated and daunting to them. Even the most motivated and focused of entrepreneurs deter from instigating an online marketing strategy. Therefore, we have made it a point to go into the depths of internet marketing and its basic strategies. Let’s start!

Content Marketing

Think about it. Almost everything you see online is a form of content. From blog posts, articles, infographics to videos, it involves the content of some kind. You can consider content marketing to be one of the main internet marketing strategies. Without it, other strategies would not exist or be as effective.

The content you post on your website helps educate potential consumers about your service or product. Without not knowing anything, how can you expect your customers to pay for the offering? They need to know what they are buying and what it can be used for. This is where content fills the void. You can blog, guest post, host webinars, do podcasts, create videos, the possibilities are endless with how you can use content marketing for your product or service.  

“There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.” - Michael Brenner

 

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Search Engine Optimization (SEO)

The aim of any online marketer or entrepreneur is to attract organic search traffic onto their website. In order to do that, they need to enhance themselves for search. Although SEO may seem confusing and complicated, the basics are quite easy and simple enough to learn.

Topical research/Keyword

If you know what your target market will search for, you can take advantage of it to optimize that search. Topical research and keywords can help you identify those search topics and queries.

On-page SEO

When you post content for your site, your aim is to have that content ranked high in the search engines. With on-page SEO, the HTML elements and the content are optimized on a webpage.

“The three essential elements of an effective SEO are effective communication, useful information, and high quality backlinks.” — SEO Refugee

 

Social Media

In digital times we live in today, social media marketing happens to be considered an internet marketing strategy. In the case of today’s social media, communication and visibility are not enough to expand and flourish a business or brand. You have to encourage your followers and subscribers to share your content with their friends. And then their friends share it with their other friends and so on and forth.

Now the real question arises. How do you convince your current subscribers to share your business or brand with their followers? The answer is Content. Freaking good quality content!

“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton, Founder, Oneforty.com

In Summary

 

  • In this year and age where internet marketing is ruling at its peak, it can be a costly blunder for those who are not actively marketing their businesses online.

  • You can consider content marketing to be one of the main internet marketing strategies. Without it, other strategies would not exist or be as effective.

  • In the case of today’s social media, communication and visibility are not enough to expand and flourish a business or brand. You have to encourage your followers and subscribers to share your content with their friends.

  • How do you convince your current subscribers to share your business or brand with their followers? The answer is Content. Freaking good quality content!

  • The reason why entrepreneurs shy away from online marketing is that it seems quite complicated and daunting to them. Even the most motivated and focused of entrepreneurs deter from instigating an online marketing strategy.

 

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