Social Media

The Sales of Social Proof

Have you ever done a search for where you are going to eat on Yelp? Or purchased something on Amazon and made a decision on the amount of stars instead of the price? Or bought a book because everyone is talking about it? Perhaps someone you admire is hold

Ken Rochon      Friday, May 4, 2018

How You Can Adapt PR Tactics to Use on Internet & Social Media Platforms

The digital era of using these communication tactics has become so mainstream and effective that they have been used successfully in political campaigning to win elections. Activists, corporations, government departments and not-for-profit organisations h

Michelle Ciantar      Wednesday, May 2, 2018

Facebook Marketing

Now, before you think that this is going to take a huge chunk of your time, let me reassure you it only has to be a simple one page document that will give you clear direction of where you are going and how you are going to get there. As Jack Welch says,

Michelle Ciantar      Saturday, April 28, 2018

To Post or Not to Post, that is the Question…

In the early days, you could post on your Facebook Business page and potentially reach around 50-60% of your page’s fan base (those who had liked your page). Now, for the average business owner on Facebook, when you post on your Business page, you’ll be

Stephanie Blake      Thursday, April 26, 2018

5 Actionable Tips For Building A Brand On Facebook Using Your Personal Profile

I have spoken to a lot of successful influencers who have built their businesses using social media marketing. Many of them admitted, it felt very slow at the start and some of them told me they were ready to give up, just when that tipping point happened

Juliette Stapleton      Friday, April 20, 2018

5 Tips To Improve Your Social Media Etiquette

Here are five tips on social media etiquette that will help you to communicate in a more effective manner.

Michelle Ciantar      Wednesday, April 11, 2018

9 Ways to Remedy the Facebook Changes of 2018

How will these changes affect us? Personal pages will most likely start posting more content about their business. Since the changes have been in place, I have already noticed this happening.

Shyla Collier      Friday, March 30, 2018

The Day Facebook Hit PAUSE!

Aleksandr Kogan, an incredibly smart academic psychologist and data scientist, successfully created an app called, “This is Your Digital Life” that collected data from an estimated 50 million Facebook profiles.

Stephanie Blake      Thursday, March 29, 2018

Tips for Using Social Media Sites To Promote Your Business

When you shift your mindset into education and transformation with your social media posts and you then shift your social media posts and move them away from selling to actually contributing information, engaging in conversation and sharing information, y

Terri Levine      Friday, March 23, 2018

A Backdoor Way To Get In Front Of Anyone Else’s Customer List!

Overall, 40 percent of Americans age 12 or older have listened to a podcast. Today, 24 percent of Americans age 12 or older listen to podcasts monthly. For context, 21 percent of Americans are Catholic. Thus, podcast listening is more common than Catholic

Seth Greene      Friday, March 23, 2018

The Top 3 Marketing Trends for Scaling An Expert Business in 2018

In every industry, consumers are searching for information to help them solve a problem or achieve a specific result. This creates a tremendous opportunity for individuals to package their hard-won knowledge and expertise into products, programs, and serv

Tyler Basu      Wednesday, February 28, 2018

How to leverage live streaming video to grow your business in 2018

As our lives have transitioned from the real world to the virtual (online) world, video – live video – is what makes us more personable. It’s the next best thing to actually seeing each other in person. The fact that I could be in California filming a liv

Ed Troxell      Saturday, February 24, 2018