Playing at the top 1%

Ken Rochon      Friday, March 23, 2018

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“The harder I work, the luckier I get.” Coleman Cox (1922)  Herein lies the secret of how to become one of the top 1%. I’ve spent the last 12 months systematically culling 90% of the ‘stuff’ that has consumed my life. To focus specifically and unapologetically on that top 10% which produces maximum efficiency and return, on the investment of my time and resources. I realized pretty quickly that this is how the top 1% people behave…and I had just become one of them.


My hope in sharing these insights with you now, is that you test them for yourself and come join me in creating a life of abundance and happiness. I’ve been blessed to have some of the world's top mentors advising me on how to create and then stay in my own lane in order to be the most empowered version of myself. Let’s face it, we don’t know what we don’t know and it’s imperative that we surround ourselves with successful people who have not only been there, but who are willing to show us how to get there for ourselves.


These 1% people can show us the fastest, most efficient way to achieve 1% results (as long as we’re willing to put the work in, of course!). Despite our uniqueness and individuality, we all have the same 24 hours, 1,440 minutes, 86,400 seconds in each day. How we spend those segments of time ultimately produces one of two outcomes - Abundance or lack. We are the product of the average of the 5 people we spend the most time with.


Based on your closest circle of friends, which team are you sitting on right now? Team Abundance or Team Lack (or worse scarcity)?  Do you need to add a few more 1%-ers to your team? What if your whole team were 1%-ers? What would that do for your success and abundance levels? So where do we find these top players? How do we meet them? How do we connect with them? One of my companies, The Umbrella Syndicate shows the world where the top 1%-ers have been, photographing them at the countries most exclusive events.



The access we have to these highly sought after leaders and influencers, as well as the exceptional quality of these events, is what sets The Umbrella Syndicate apart in the social proof space, however we were constantly being asked how people could find out about these events in advance…And lo and behold, ‘Big Events USA’ was born! We’ve created a platform where people can access the secret schedule of events where the top 1% hang out, mingle and deal.


A space that cuts out the noise and forecasts only the genuine events where the genuine 1%-ers gather. No wanna-be’s, no big talking ‘gurus’ hiding behind empty promises, just genuine, elite events that will escalate your education, your social presence and your networking potential. Our clients say that going to these Big Events has given them previously unattainable access to these amazing influencers, new strategic partners, new clients and new friends. It also opens doors to attend more events of the same caliber.


After brainstorming with my business partner Sam Natello, we decided to merge the concept of The Umbrella Syndicate with Big Events USA and include some incredible bonuses for our ticket holders. Not only do they receive their ticket at the guaranteed lowest price, but we include professional photography at the event and where possible, with the leaders of the event. We then gift our ticket holders those photos for their own personal social proof campaign, as a thank you for purchasing their tickets through our site. My radio show, ‘Amplified’ completes this circuit, through reconnecting with the biggest influencers from these high end events and sharing their message to an audience beyond the walls of the event, maximizing their reach to influence more lives.


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The Tortoise Won The Race

Tuesday, April 2, 2019

The secret to success is knowing the secret to success…and I’ve just shared it with you…you’re welcome!


If you want to be taken seriously and start operating as a 1%-er you need to:


1. Do what they do

2. Play where they play

3. Make the connections

4. Document those connections

5. Conduct yourself with gratitude and humility.


If you’re serious about creating a life of abundance, attend one event a month for a year. This will accomplish several things:


The top 1%-ers will see you are serious, they will see you are committed and they will want to learn more about you. If you can prove you are trustworthy and genuine, you will be given the keys to their exclusivity and knowledge. If you are photographed with the top 1% leaders, the perception and future reality is that you will be a top 1%-er too. If you’re new to the game, you’ll find that these social proof photos will expedite the standard duration of becoming a known authority in your space.


Like anything in life, the more you show up, the more focused you are on being number one, the more likely it is that you’ll get there.


Gratitude and humility have become the biggest components to my success and climb to the top 1%.


I encourage you to take time out of each day, to give thanks and to communicate it with those you love. They are, after all, contributors to your success through their support and encouragement.




Ken Rochon



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