The Marketer’s Crystal Ball How To Predict The Future…

When working with clients, part of my job is to keep them informed, motivated and focused. We may be running several ad tests, spending lots of money, and they always want to know which ad is the winning ad.

David Milton      Tuesday, December 4, 2018

Running Video Ads In Your Facebook Campaigns

You’re running video ads in your Facebook campaigns. Great! You should be. Right now, certain video ads are getting more attention and more engagement than static images with copy, for less.

David Milton      Wednesday, November 21, 2018

Why Metrics?

You’ve probably heard you should track your marketing/advertising spend, track your clicks, track your leads, track your conversions, track your sales, track your repeat business, and … track…track…track. But, WHY? The short answer is, so you know if yo

Janice Means      Friday, August 24, 2018

Metrics In Production Environments

As we have mentioned in our prior article. Metrics are extremely necessary, we basically use them to measure everything, is a human need, we need to know the time, we created a metric system, divided the day in hours and created a device to tell us the ti

Raul Puentes      Friday, August 24, 2018

Is this Tradeshow right for my business: 10 questions to assist in making a decision?

You have working funnels. You have tangible items that people are buying. You can jump ahead into your funnel process and add a person to a higher value item as well as your opt-in or free/loss leader item.

Janice Means      Monday, August 13, 2018

How to Quit Sweating The Small Things And Start Running Your Business Like A Kingdom With One Simple Metric

Imagine if you were able to quit bootstrapping, stop worrying, and multiply your bottom line by cutting your workload in half? It sounds crazy, but if you you’re wearing as many hats as you can… Then that’s exactly what could happen. I’m talking about

Christopher Evans      Friday, June 22, 2018

The Two Most Important Metrics In Any Paid Acquisition Funnel

When it comes to any funnel marketing, knowing your numbers is very important. However, when it comes to paid funnels (using online advertising to generate traffic) metrics and knowing your numbers is of critical importance. You need to know how mu

Filip Merdic      Wednesday, June 20, 2018

7 Factors That Can Help You Grow Your Websites Performance and Conversion

It’s often the small details in life that define success over failure—and it’s the same when running your own website. Statistics and website metrics are not the most glamorous subjects, but you should never underestimate their importance.

David Kraus      Wednesday, May 2, 2018

Introduction to Metrics

The dictionary has several definitions to describe the word Metrics, this based on what type of metrics you are focusing on, I find that fascinating because it tells me that this subject is so incredibly broad that the word that describes it has several v

Raul Puentes      Friday, March 30, 2018

Avoid The Dangers of High Customer Churn Through Triggered Email Marketing Campaigns

I was recently on Overstock’s website looking for living room couch. Being a prior customer, they already have in their system what prior purchases I’ve made and what items I’ve looked at. In the case of the living room couch, I wasn’t completely sold so

Claudia Pilgrim      Monday, March 26, 2018

C.R.O. Magnon

And this is how most of these decisions are made. Because going through all the data takes an insane amount of time, you never get granular enough to find out why the conversion rate is so bad in the first place. But let’s say you started looking at conv

Rickard Almer      Wednesday, February 28, 2018

The Three Point Conversion Used For The Most Profitable Launches In The Industry

Conversion-focused copy leverages the awareness level of your customers in order to position your offer for higher sales conversion. If you don’t know which type of customer your message should speak to then it’s time to bring in a copywriter who is able

Claudia Pilgrim      Sunday, February 11, 2018

Understanding The Genius Behind Your Metrics

Many struggle with metrics because they lack an understanding of what they need to measure and what those measurements reveal. Key performance indicators (the most important metrics to track on an ongoing basis) vary depending on platforms being used and

Frances Leary      Monday, December 4, 2017

Defining and Predicting Your Facebook Ads ROI

Macro-conversions (e.g. ad click, opt in, purchase, etc.) are the primary actions a visitor takes when engaging with your ecommerce shop. Micro-conversions (e.g. interactive chat, reading blog posts, liking social media posts, etc.) are the steps in betwe

Claudia Pilgrim      Thursday, November 2, 2017

The Forgotten Metrics For Membership Growth

The lifeline of any successfully members program is based on the variations of engagement with its members and between its members. Engagement is not limited to virtual discussion boards, things like frequency of meetings both virtually or for a live even

Claudia Pilgrim      Monday, October 16, 2017

Why SEO Is Dying

Authority is not defined by the number of social media followers you have, but rather how you transform your loyal followers into repeat customers. Afterall, how you position your business can directly impact your profitability.

Claudia Pilgrim      Saturday, August 12, 2017

What is SMTP and Why Do You Need It Actions Info

Learn how to do SMTP and discover what it can do for you and your business.

Angela Hall      Tuesday, May 30, 2017

Web Developer Turned Digital Marketer

Be inspired with the story of this man, from a web developer transformed into an online entrepreneur that earns a LOT!

Wynter Jones      Friday, May 12, 2017

How to Uncomplicate the Fundamentals of Segmenting your Market

Useful tips to make segmenting easy.

Claudia Pilgrim      Thursday, May 11, 2017

Give Your Next Campaign the Rocket Fuel to Blastoff Sales

Things you should consider to make sure your business earns its ideal ROI.

Claudia Pilgrim      Friday, April 14, 2017

Casino Royale

Discover how to utilize your funnels well to earn those jackpot lottery sales.

Joe Freeman      Wednesday, February 1, 2017