When working with clients, part of my job is to keep them informed, motivated and focused. We may be running several ad tests, spending lots of money, and they always want to know which ad is the winning ad.
David Milton Tuesday, December 4, 2018
You’ve probably heard you should track your marketing/advertising spend, track your clicks, track your leads, track your conversions, track your sales, track your repeat business, and … track…track…track. But, WHY?
The short answer is, so you know if yo
Janice Means Friday, August 24, 2018
As we have mentioned in our prior article. Metrics are extremely necessary, we basically use them to measure everything, is a human need, we need to know the time, we created a metric system, divided the day in hours and created a device to tell us the ti
Raul Puentes Friday, August 24, 2018
You have working funnels. You have tangible items that people are buying. You can jump ahead into your funnel process and add a person to a higher value item as well as your opt-in or free/loss leader item.
Janice Means Monday, August 13, 2018
How to Quit Sweating The Small Things And Start Running Your Business Like A Kingdom With One Simple Metric
Imagine if you were able to quit bootstrapping, stop worrying, and multiply your bottom line by cutting your workload in half? It sounds crazy, but if you you’re wearing as many hats as you can… Then that’s exactly what could happen.
I’m talking about
Christopher Evans Friday, June 22, 2018
When it comes to any funnel marketing, knowing your numbers is very important.
However, when it comes to paid funnels (using online advertising to generate traffic) metrics and knowing your numbers is of critical importance.
You need to know how mu
Filip Merdic Wednesday, June 20, 2018
It’s often the small details in life that define success over failure—and it’s the same when running your own website.
Statistics and website metrics are not the most glamorous subjects, but you should never underestimate their importance.
David Kraus Wednesday, May 2, 2018
The dictionary has several definitions to describe the word Metrics, this based on what type of metrics you are focusing on, I find that fascinating because it tells me that this subject is so incredibly broad that the word that describes it has several v
Raul Puentes Friday, March 30, 2018
I was recently on Overstock’s website looking for living room couch. Being a prior customer, they already have in their system what prior purchases I’ve made and what items I’ve looked at. In the case of the living room couch, I wasn’t completely sold so
Claudia Pilgrim Monday, March 26, 2018
And this is how most of these decisions are made. Because going through all the data takes an insane amount of time, you never get granular enough to find out why the conversion rate is so bad in the first place.
But let’s say you started looking at conv
Rickard Almer Wednesday, February 28, 2018
Conversion-focused copy leverages the awareness level of your customers in order to position your offer for higher sales conversion. If you don’t know which type of customer your message should speak to then it’s time to bring in a copywriter who is able
Claudia Pilgrim Sunday, February 11, 2018
Many struggle with metrics because they lack an understanding of what they need to measure and what those measurements reveal. Key performance indicators (the most important metrics to track on an ongoing basis) vary depending on platforms being used and
Frances Leary Monday, December 4, 2017
Macro-conversions (e.g. ad click, opt in, purchase, etc.) are the primary actions a visitor takes when engaging with your ecommerce shop. Micro-conversions (e.g. interactive chat, reading blog posts, liking social media posts, etc.) are the steps in betwe
Claudia Pilgrim Thursday, November 2, 2017
The lifeline of any successfully members program is based on the variations of engagement with its members and between its members. Engagement is not limited to virtual discussion boards, things like frequency of meetings both virtually or for a live even
Claudia Pilgrim Monday, October 16, 2017
Authority is not defined by the number of social media followers you have, but rather how you transform your loyal followers into repeat customers. Afterall, how you position your business can directly impact your profitability.
Claudia Pilgrim Saturday, August 12, 2017