I Have a List! Where is the Money?

I would love to share the steps we have taken to move from the initial communicational stupor to the well build “Invisible Sales Machine”. And here it goes…

Julia Antufjew      Monday, April 16, 2018

Introduction to Metrics

The dictionary has several definitions to describe the word Metrics, this based on what type of metrics you are focusing on, I find that fascinating because it tells me that this subject is so incredibly broad that the word that describes it has several v

Raul Puentes      Friday, March 30, 2018

Avoid The Dangers of High Customer Churn Through Triggered Email Marketing Campaigns

I was recently on Overstock’s website looking for living room couch. Being a prior customer, they already have in their system what prior purchases I’ve made and what items I’ve looked at. In the case of the living room couch, I wasn’t completely sold so

Claudia Pilgrim      Monday, March 26, 2018

C.R.O. Magnon

And this is how most of these decisions are made. Because going through all the data takes an insane amount of time, you never get granular enough to find out why the conversion rate is so bad in the first place. But let’s say you started looking at conv

Rickard Almer      Wednesday, February 28, 2018

The Three Point Conversion Used For The Most Profitable Launches In The Industry

Conversion-focused copy leverages the awareness level of your customers in order to position your offer for higher sales conversion. If you don’t know which type of customer your message should speak to then it’s time to bring in a copywriter who is able

Claudia Pilgrim      Sunday, February 11, 2018

Understanding The Genius Behind Your Metrics

Many struggle with metrics because they lack an understanding of what they need to measure and what those measurements reveal. Key performance indicators (the most important metrics to track on an ongoing basis) vary depending on platforms being used and

Frances Leary      Monday, December 4, 2017

Defining and Predicting Your Facebook Ads ROI

Macro-conversions (e.g. ad click, opt in, purchase, etc.) are the primary actions a visitor takes when engaging with your ecommerce shop. Micro-conversions (e.g. interactive chat, reading blog posts, liking social media posts, etc.) are the steps in betwe

Claudia Pilgrim      Thursday, November 2, 2017

The Forgotten Metrics For Membership Growth

The lifeline of any successfully members program is based on the variations of engagement with its members and between its members. Engagement is not limited to virtual discussion boards, things like frequency of meetings both virtually or for a live even

Claudia Pilgrim      Monday, October 16, 2017

Why SEO Is Dying

Authority is not defined by the number of social media followers you have, but rather how you transform your loyal followers into repeat customers. Afterall, how you position your business can directly impact your profitability.

Claudia Pilgrim      Saturday, August 12, 2017

What is SMTP and Why Do You Need It Actions Info

Learn how to do SMTP and discover what it can do for you and your business.

Angela Hall      Tuesday, May 30, 2017

Web Developer Turned Digital Marketer

Be inspired with the story of this man, from a web developer transformed into an online entrepreneur that earns a LOT!

Wynter Jones      Friday, May 12, 2017

How to Uncomplicate the Fundamentals of Segmenting your Market

Useful tips to make segmenting easy.

Claudia Pilgrim      Thursday, May 11, 2017

Give Your Next Campaign the Rocket Fuel to Blastoff Sales

Things you should consider to make sure your business earns its ideal ROI.

Claudia Pilgrim      Friday, April 14, 2017

Casino Royale

Discover how to utilize your funnels well to earn those jackpot lottery sales.

Joe Freeman      Wednesday, February 1, 2017