Letter From The Publisher: Engagement
Hawk Mikado Thursday, November 2, 2017
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Marketing is all about engagement. You have to make sure that you’re engaging your customers in the right way. In the way that resonates with them, that connects with them, the way they want and that they are looking for. Now, we always go back to the I.N.V.E.R.T. formula. Impact, Niche and Vision are a must before you can ever touch marketing and the actual content and information that you’re putting out there. In order to get them into your funnel and get them converting to purchase what they truly need. So let’s take a step and assume that you have read the first, second, third and fourth edition articles that talked about impact, niche and vision and we are going to connect that into engagement.
Now engagement is a really key, unique thing, because you have to be connecting with them in the way they wanted to connect with you. So, for instance. If they like email, you use email. If they don’t like email, don’t use email. If they want to be called or texted or send mail or they want blogs and want videos. Then use blogs instead of videos or they want videos and not written content, then use videos and not written content. Here is the idea, make sure that you are connecting with them in the way that they wanted to be connected with the most. That’s the key component # 1 about engagement.
The second thing that you want to focus on is the aspect of the thought process that they’re going through and what is the true belief that they will need to be thinking about. “Expert Secrets” which is a really powerful book and I highly recommend reading, will help you get done and develop a lot of these processes. So you can put out the right message and help move your customers through your content. If one of your customers is currently interested in your product but they’re not willing to buy it because well maybe it hasn’t work for them in the past, they don’t necessarily believe in themselves as much.
An example from one of our trainings we talk about how you show up as the expert that you are in the marketplace. The reality is a lot of people think “Oh, I can’t be like Tony Robbins. I’ll never amount to that. I can’t be Zig Ziglar or Darren Hardy or Grant Cardone or Nick Kusmich or Ryan Leveque”. You don’t need to be them, you need to be you because you are you. You have your own unique experience. You can learn from them but the reality is that people can learn from you based on your experience not just the big guy.
So, make sure that you’re connecting the dots. You’re helping bridge the gap between the current belief structure and the belief structure that they need in order to actually work with you or invest with you. The thing with Clickfunnels is, you don’t have to spend thousands or dollar or hours to create your website. Why not use Clickfunnels because now you don’t have to do all that and you can do it yourself.
So those are just a couple of examples. Again, make sure that you connect with your audience with the format and how they want to connect with you and deliver the content to them in the way they want most. Move through their limiting belief and that is the most powerful form of engagement possible.
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