Letter from the Editor: Membership
Kate Mikado Monday, October 16, 2017
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Dear Funnel Hackers,
The first membership I joined was Lynda.com back in college. For an entire semester I had access to experts in the fields of photography, music, production and more. Since then LinkedIn saw the value and bought Lynda.com for $1.5 Billion.
For many businesses, the membership site can be the lifeblood of their business. Continuity is the key to consistent revenue in your company. What’s great about membership sites is how they can serve in many different ways. From education, to templates to handouts and worksheets... the possibilities are endless to how you can better serve and support your community.
In this edition, we talk about all things membership funnels. How to get more people enrolled, how to keep them, and how to provide value and offerings that make your membership a no-brainer.
And the math really does add up. In a membership site that is $97/month and you have 1,000 people enrolled for 12 months, you are looking at adding over a million dollars to your revenue. And that’s just the tip of the iceberg. When your customers get value, often they will want to work with you 1 on 1. For example, Russell Brunson’s Inner Circle is $25k per spot and only 100 spots available. The program is sold out for the most part, and that’s over $2 million in revenue.
So if you haven’t started your membership site yet, or you are looking to improve one that you already have, look no further. We brought in the experts that know how to build and grow membership sites to infinity and beyond.
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