Letter from the Editor: Masters

Kate Mikado      Thursday, May 3, 2018

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There are few people in this world the are true masters at their craft. When it comes to computers, we may think of Steve Jobs. When it comes to basketball, we may think of Michael Jordan. When it comes to golf, Tiger Woods.


These individuals have dedicated their 10,000 to master their craft as outlined in Malcolm Gladwell’s book, Outliers. In the industry of marketing one of the living masters of today is Jay Abraham.


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Spend 2 minutes listening to him speak about marketing and he will have a solution for your marketing problem. Another skill set that Jay has as discussed in Malcolm Gladwell’s other book, Blink. This is the ability to take a small amount of information and based on years in the field, make an accurate assessment of the topic at hand.


As you look at your funnel, have you dedicated your 10,000 to mastering the landing page, the order form, upsells, downsells, and everything in between?



That is what true mastery takes.


In this edition we dive deep into the mind of Jay Abraham as he discusses marketing and funnels.


Be careful not to blink….or you might miss it.


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