How to Uncomplicate the Fundamentals of Segmenting your Market
Claudia Pilgrim Thursday, May 11, 2017
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On the surface, customer segmentation breaks your list down into groups allowing you to customize your message to your customer. Going a layer deeper customer segmentation starts with the research on your different groups of customers resulting not only in targeted and relevant offers but also new products or services your list would scramble to buy.
Over the years, I’ve had the opportunity (and invested the money) to be mentored by and learn from some of the top online marketing experts. One of them being Ryan Levesque and his ASK Method® Methodology.
With such influences, both as an ASK Method® student and business analytics consultant, I’ve blended Ryan’s teachings with my own experiences from Fortune 100 and 500 companies to create my Customer Segmentation Tool. This is my go to resource for uncovering missed opportunities and improvements when working with my client’s.
So how will you segment?
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