How to Promote Your Business through Advertising

     Tuesday, February 5, 2019

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A good product, offered in the right place, through distribution channels and at a correct price does not guarantee a successful sale without advertising. As an entrepreneur, you also have to ensure your brand is available near your potential customers. Customers need to have the considerable brand awareness to know what your brand has to offer for the price they pay.  

Advertising is a paid form of promotion where the owner or the manufacturer strives to make the brand popular among the public. Some of the most popular channels for advertising are:

  1. Google AdWords

  2. Facebook

  3. YouTube

  4. E-mail marketing

So, there are many interesting possibilities for you as an entrepreneur to give your business a good advertising budget and strategy to get a suitable share of the market.

Different forms of Advertising

"What really decides consumers to buy or not to buy is the content of your advertising, not its form." - David Ogilvy

Advertising is the best way to promote your business and increase brand awareness among the target audience. Entrepreneurs immediately think of expensive advertisements when it comes to business promotion. However, there is more to advertising than just boosting the sales of the product.

To understand the concept of advertising it is essential to understand how the process of advertising works. Advertising is comprised of four different elements that come together and creates a Communication mix.

 

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Using Simple Form of Advertising

"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'" - Leo Burnett

One of the most effective forms of advertising is to incorporate some sales promotion techniques in the campaign. Use simple and short sales promotions that attract the potential customers. Introducing discounts, free samples and competitions for a prize are the simplest forms of advertising and promotions. These promotions are useful in email marketing; you can offer special discounts on emails and text messages.

Product Placement

Product placement is one of the most effective forms of advertising. When a company decides to use product placement in television shows, movies or game events it increases the brand awareness. It’s necessary to establish a positive image of your brand if you want your product placement to be successful.

 

Getting an Attractive Company Logo

For the advertising to be successful, your company needs to develop a logo with an attractive and modern design. The logo must be attractive because at the end of the advertisement it’s essential for viewers to be able to recall the logo. Pasting the logo on letter pads, receipts, sales invoices, and any other brand-related product. Offering small gifts like a coffee mug with the brand logo is a good way to advertise your products.

"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea." - David Ogilvy

Remember to keep the target audience in your mind and conduct research about their needs and requirements. Try to address the different needs of the product by elaborating its different features. Advertising is necessary to promote the corporate identity of the company nationally and internationally so that the people are aware of the brand name. Advertising is key to successfully launching and promotion of any product or service. You need to have a reliable marketing team that can take care of all the marketing needs of the brand.

In Summary

 

  • A good product, offered in the right place, through distribution channels and at a correct price does not guarantee a successful sale without advertising.

  • Use simple and short sales promotions that attract the potential customers.

  • Advertising is necessary to promote the corporate identity of the company nationally and internationally so that the people are aware of the brand name.

  • For the advertising to be successful, your company needs to develop a logo with an attractive and modern design.

 

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