Facebook Marketing

Michelle Ciantar      Saturday, April 28, 2018

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Picture Source - Pixabay

Spending a bit of time planning content for your page or profile will get the most effective results with your Facebook marketing. Creating a solid social media plan in advance is going to save you wasting time on trying to come up with ideas on a whim or throwing out content and seeing what sticks. Now, before you think that this is going to take a huge chunk of your time, let me reassure you it only has to be a simple one page document that will give you clear direction of where you are going and how you are going to get there. As Jack Welch says, “simple messages will travel further and the elimination of clutter allows for faster decision making.”

How to Create a Social Media One Page Plan

First thing to get clear on is what you are aiming to achieve from using social media in the next 3, 6 and 12 months’ time. It could be –

  • Build a community to communicate with and provide value to

  • Increase the amount of followers by ‘x’ amount

  • Position yourself as an authority

  • Drive traffic to your website

Once you know what you want to achieve, ask yourself;

  • What is the purpose of using social media for my business?

  • What outcomes do I want to achieve?

  • What results do I want to create?

The purpose of using social media for your business may be to –

  • Listen to your customers

  • Increase engagement

  • Have a platform other than a website to communicate with prospects


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The outcomes you want to achieve may be to –

  • Spread brand awareness

  • Generate leads

  • Build a list

The results you want to create could be –

  • Showcase testimonies from successful clients

  • Increase in sales

  • Build a network of business connections

So the one page document will consist of the following in a table format.

  1. What is our purpose?

  2. What do we want to achieve?

  3. What results do we want?

  4. Who are our target markets?

  5. What are our 12 month social media objectives?

  6. What are our 6 month social media objectives?

  7. What are our 3 month social media objectives?

  8. How are we measuring our success?

  9. Who is responsible for managing our social media?


  Picture Source – Pixabay


To further complement your one page social media plan, use a SWOT analysis as an effective tool to identify four areas of your business that could be improved upon and keep you ahead of your competition.



Strengths – List the things you currently do really well and ask how can you do them even better?

Weaknesses – What is not currently working or causing bottlenecks in your business and how to minimise or strengthen your weaknesses?

Opportunities – Are there any trends happening in your industry that you can use as an opportunity to market your brand? What are other successful people in your field doing that you could use as an opportunity to grow your business?

Threats – Are there any political, environmental, economical, legal or competitive threats that could hurt your business and how can you mitigate any damage or threats to your current operations?


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Develop a Content Plan

Developing a content plan will keep your message on point and make it easier to manage the consistency of your posts. Keep in mind what your target audience’s biggest fears, needs, wants and desires are when thinking about what content to use.

Some content ideas to get you thinking about your business could be based around -

  • Any news happening in your industry

  • Your company or personal blog

  • Announcements

  • Funny videos or stories

  • Articles about your product or service

  • Useful videos

  • Share other social media posts of yours from Instagram or YouTube

Think about the type of content that makes people want to share because it makes them look and feel good to show that they are funny, smart or in the know. What triggers your audience to think about your brand, product or service and how can you incorporate those things into your content? What emotions have a powerful pull on your audience that really motivates and inspires people about your products and services?

Spending some time on developing a solid social media plan will help strategically position yourself to communicate effectively with your audience and achieve the objectives of your business.


More Articles By  Michelle Ciantar