Facebook Ads Winning Pieces

Charly Wigstrom      Friday, March 30, 2018

Share this page with a friend

Facebook Ads are growing in popularity. In fact, revenue has grown by 47% year over year according to an article titled: Ad Revenue Growth Continues To Propel Facebook by Forbes.com. It’s becoming increasingly important to learn and leverage the platform to grow our businesses and generate qualified leads.

 

We already know that it’s a solid strategy for getting our message in front of new people. It’s becoming harder to reach our audience organically.  Mark Zuckerberg said it himself that he is getting back to the “true essence of Facebook.” He’s decreasing the exposure of content from brands, businesses and media and promoting content from family, friends and groups. This means that businesses better have a contingency plan which is their paid traffic.

 

Luckily Facebook is one of the most economical ways to advertise your business and with targeting features that are second to none. In this article we’ll explore the 5 Key Components for having a Winning Facebook Ad Campaign Strategy. The 5 Facebook Ads Winning Pieces are the: Research, Lead Magnet, Ad, Funnel and the Sale. They all work together to turn low cost leads into sales for your business.

 

Research
Before you can start your Facebook ad campaigns, you need to know exactly who you want to target. This is where a lot of business owners are challenged. The secret sauce for Facebook ads is definitely in their targeting however, due to its many options, overwhelm can set in and this can halt your forward progress.

 

Where to start?

You’ll want to begin with Fact-based targeting. These are your high-profile competitors. Then for the second targeting criteria, you want to focus on finding Algorithm based parameters such as the Interests people have. For examples the software and systems that they use to do their business and lastly you third-tier criteria will typically be your demographic information such as your audience’s job titles.

 

Lead Magnet

Your Lead Magnet is the second component. It needs to offer an ultra specific solution. Here are 2 examples:

  • How to build an additional 2 hours back into your day and increase business productivity by lunchtime!
  • 7 Proven Steps to Creating, Running, and Profiting from Facebook Ads Even if You Don’t Have A Custom Audience

 

 

  1. SPECIFIC SOLUTION
  2. SPECIFIC PROSPECT
  3. PREFRAME SHIFT
  4. PROMISE
  5. PERCEIVED VALUE
  6. #1 THING
  7. AHA MOMENT
  8. IMMEDIATE GRATIFICATION
  9. 5 MIN RULE

 

Your Lead Magnet needs to avoid general statements. From research,  you should know how your ideal client feels, what keeps them up at night and what they’ve tried in the past that hasn’t worked. Lead magnets should also include real value and perceived value. It needs to deliver immediate gratification as well as provide an AHA moment for the user. Try to give the user a sense of accomplishment.

 

Ad

Your Ad is the star of show. Let’s make it a good one. Luckily we have a few tips to make sure our ad copy, headline and visuals are on point. Let’s start with the image. You want to think about how you’re going to get your potential audience to stop mindlessly scrolling down their newsfeed and pay attention to your Ad. One suggestion is to evoke emotion. Pets and babies have a way of doing this as well as facial expressions. Whatever you decide, make sure that the image triggers some sort of emotional reaction. You can also achieve this within your ad text by addressing your target audience’s biggest pain point. You’ll get more people engaging with your ad if you can prove that you have a solution for their biggest challenge. Lastly, ensure that your headline is clear, to the point and offers perceived value. This part is a bit more obvious, however we see people missing the mark when it comes to having a clear headline.

 

 

  1. SPECIFIC SOLUTION
  2. SPECIFIC PROSPECT
  3. PREFRAME SHIFT
  4. PROMISE
  5. PERCEIVED VALUE
  6. #1 THING
  7. AHA MOMENT
  8. IMMEDIATE GRATIFICATION
  9. 5 MIN RULE

 

Funnel

There are many different options for sales funnels to choose from, We particularly like the Client Acquisition Funnel that incorporates a video CTA on the Thank You page and a clear path for the prospect to go deeper into your business.


 

Sale

Once you leads convert into a client or customer, you would have accomplished the ultimate goal for your Facebook ad campaign. It’s important to track your sales to know which marketing channels are the most effective for future campaigns. You’ll always want to be making adjustments to your campaign and testing variations of things like your Headline, Image or Copy.

 

Utilize each of these 5 key components to craft a winning Facebook ad campaign.

 

More Articles By Charly Wigstrom


Comments