In a world of too much information, you want to stand out more than ever! Take a step back, a day off or even a week to reflect and think about how you distinguish yourself from everyone else in your space.
If you cannot think of at least three USPs (Unique Selling Propositions), you may be in a marketing and sales grind that is underwhelming. If you are starting something new, this is an easier task because you have not ‘developed’ lackluster abundance and conversion habits. That is why it is highly recommended, if not essential, for your business existence that you take a week off to plan your life, or at least your next abundance/disruptor phase.
For every USP you legitimately own, it is a step you are taking away from the competition exponentially. One USP pushes you above the competition one level, whereas two USPs (variables) pushes you ten times higher, just as three would push you one hundred times higher.
Here are some examples of USP’s that may be applicable:
Highest Customer Satisfaction (Proven with Stats)
Highest Review Average/Score
Highest Social Proof
Only One featured in Newspaper
Only One featured on Radio
Only One featured on TV
Only One that Guarantees 100% Satisfaction
Only One that is Full Time
Only One that has an Office
Only One that is Published
Only One with Celebrity Endorsement
Most Reviews on Amazon
Most Reviews on Facebook
Most Reviews on LinkedIn
Once you have developed your innovative, disruptive idea, product, or service, how are you going to scale it with the right team? Do you have customer service solutions, IT solutions, operational solutions? If not, stop, and figure this out. You will destroy any of your USPs with being the one who is known for how poorly you conducted the missing or weakest link.
The more you can automate (especially with IT solutions), the more you will scale. If this means giving equity in your company to an IT solution(s) company, it may be your best bet for dominating your space.
Now that you have some new USPs, you likely feel more confident in your ability to disrupt your space and the world. Therefore, it is time to take action.
Start rehearsing your ‘elevator’ disruptor presentation and speech so it becomes authentic and natural. Videotape yourself so you can study what works and what does not. Share this video with mentors and peers to get feedback on how you can apply changes or improvements that up your ability to communicate your commitment to be the best in your space.
A great way to bring your game to a higher level is to hire an intern videographer or professional videographer to create your suite of videos. Create these videos with content that positions you as an expert and leader.
Finally, pull an mp3 recording of your presentations and consultations to document your conversation and value proposition. These recordings accompanied with your videos will serve as excellent resources for transcription of your new book as well as a supplemental product to your next offer or as a supplemental bonus product or lead generation recording.
The book you are developing extends your reach and scales your opportunities again exponentially.
When your book is done, you have a launch, you give it to every prospect, and email it to everyone you know as a marketing piece. Additionally, make it available for free on your social media platforms and websites.
Lover of Life
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