People keep saying that TV is dying. Those people are clueless. TV is not dying, TV is actually multiplying. It’s changing.
When I was a young girl, there were three TV channels – ABC, NBC, and CBS. Today, there are more than 1,000 channels and networks. There are literally hundreds of thousands of TV shows. Does that sound like dying to you? Exactly. How can you say a medium is dying when it's experiencing that level of growth? You can’t. Which is why there’s no better way to grow your brand or business than through the power of television.
Allow me to explain.
30 years ago there a border wall around television. You didn’t appear on television unless were the kid of a network executive, or you had made the nightly news, or you were an actor or actress on a TV show. That border wall has crumbled. And because of that, the barriers to appearing on TV or a TV-like medium are virtually non-existent. In fact, cable and the internet took care of that.
While the dotcom gold rush made a lot of millionaires and billionaires, TV celebrities still remain among the highest paid individuals in the world. So, what does that have to do with you?
Again, allow me to explain.
If you could get your brand, your business, your product on television in front of the right audiences, your chances of becoming a bonafide celebrity increase exponentially, and so does your chances of increasing your revenues. But how?
It’s simple. Celebrity pays. No other medium has the ability to turn someone into an instant celebrity overnight, like television. Remember, 40 years ago, if you were interviewed as an author, speaker, expert on television, you were “a big deal”. In today’s lingo, you had authority. You were a thought leader.
It’s crazy. You could have appeared on radio on Monday, and in a magazine on Tuesday, but if you appeared on television on Wednesday morning, everyone in America knew your name by dinner time. The same is still true today. Even with the existence of the internet, the sheer number of people who would be exposed to your brand by appearing on say, Good Morning America, is in the range of 4-5 million. That’s ONE appearance.
When I hosted my show Home Rules, on HGTV a few years ago. I received more business opportunities in 3 months than I had in the previous three years! Why? Because I was the host of a TV show on a network that has an audience of 100 million. It gave me credibility. It gave me a certain level of celebrity. Now, my show averaged about a million viewers each week, which is respectable, but not huge. It didn’t attract Super Bowl-like numbers or even Seinfeld-final-episode numbers. But a million set of eyeballs on an authority-building network was a big deal. My point is, even though I made only six figures from my show, I had offers that easily topped $5-$7 million dollars. Offers from furniture companies, cosmetics companies, speaking bureaus and more. It was literally unbelievable. And it was ALL because of TV.
Why had these offers come my way? Because of the size of my platform, my reach. My email list ballooned overnight. So, still, don’t think celebrity sells?
So, that brings us to you.
Even if you appeared on your local television talking about your area of expertise, you could still turn that appearance into thousands or millions of dollars. And getting on your local channels is much easier than you think. Here are a few ideas.
Give away something free on the air.
People love free and they certainly love free from “celebrities”. Ask the producer if you can do a contest or giveaway for a book or a tee-shirt. Executing your giveaway should be easy. Have them use a specific hashtag and enter them into a drawing, and announce the winner either LIVE online…or on that same network channel. Guess what? You’ll get another appearance to announce your winner. ☺
Use a text or phone number instead of a website (unless the domain name is amazing). If your domain is FreeBook.com, that’s fine. But please don’t use a domain that’s 30 characters long. Nobody’s going to remember it. It’s better to ask someone to text or call. Which is better? Depends on your lead magnet. If you want someone to download something, you could say, “Text “2533” to 310.555.5555. People know how to text. It’s hard to screw up those instructions. They should get the download immediately. If you want people to listen to a message, give out a phone number, and ask the host to flash the # on the screen. Infomercials prove that people WILL call a number on the screen.
Make a BOLD claim. This is what I discuss in my free book Celebrity Playbook. It’s one of the easiest ways to get FREE TV publicity. I once told a producer that I could take ANY person in his audience with sellable expertise, and guarantee that they’d make their first Internet dollar in 24-48rs. My phone rang off the hook.
These are simple tactics you could use to get on TV to grow your publicity quotient, become a celebrity and explode your bank account. Remember, TV never sleeps. When I was a kid, TV actually went off the air, and it didn’t come back on, until the next morning. Thankfully for us, those days are long gone. I hope to see you on the air soon. Let me know if I can help.