5 Important Off-Site SEO Signals in 2019
Al Sefati Tuesday, February 19, 2019
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When positioning your website for maximum visibility, there are a number of different factors to consider. Indeed, Google’s algorithms scan for a number of different “ranking signals”—some more important than others, but all valuable to your SEO endeavors.
Some of these are what are known as on-site ranking factors—that is, things you have control over on your end, such as keyword use, meta descriptions, and internal links. But there are also a number of important off-site SEO signals, and it’s important to pursue those as part of your overall search marketing plan.
In this post, we’ll take a quick look at five off-site ranking signals on which Google has placed a heavy emphasis.
5 Important Off-Site Ranking Factors in 2019
Google wants to prioritize content that is relevant and useful. If other reputable sites are linking back to yours, that sends a pretty clear message that your content is relevant and useful—and thus, worthy of a high ranking. What’s critical is that you actually earn links through relationships and through strong content. Purchased backlinks won’t do you as much good, and in fact, they can backfire.
2. Brand mentions
Along the same lines, Google is attentive to brands that get a lot of buzz. Simply put: When online users are talking about your brand, it can only help your rankings. That’s why something like a press release can be useful; though its direct SEO impact is limited, a good press release can stir up some conversation.
Getting cited in local directories is an important way to improve your rankings—for example, consider your local Chamber of Commerce website, industry-specific directories, etc. Often, you can get these citations for free, or for a nominal fee, just by taking the initiative to ask! Make sure that your citations include your full NAP information—that is, name, address, and phone number.
4. Social media signals
Google will also pay attention to how much activity your brand engenders on social media. Here, a number of factors are worth considering, including the number of followers you have and the level of interaction on your posts. Online reviews are also important, especially Google reviews. The more positive reviews you can get, the more your rankings will improve—so don’t hesitate to ask your best customers to leave you some feedback!
5. Reputation signals
Finally, Google looks for signs that your brand is well-regarded. Google reviews we’ve already mentioned, but we will also highlight Yelp reviews, Facebook reviews, and even online directory reviews—all of which are valuable assets.
These are all important “white hat” methods—that is, SEO techniques that comply with Google’s standards, and thus offer long-lasting results. And, they are all off-site strategies that you can start pursuing today.
If you want to know how you can take your off-site SEO endeavors to the next level, you might also reach out to a consulting company like Sefati & Co—a great way to supercharge your SEO endeavors!
Al Sefati is a digital marketing expert with more than a decade of experience helping startups and established enterprises. He runs a boutique hybrid digital marketing agency, Sefati & Co., in Irvine, California.
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