4 Types Of Intentional Content That Converts To Consistent Sales
Stacie Walker Monday, December 3, 2018
Share this page with a friend
Content. You know you must create it to grow your online coaching, consulting or service based business BUT...
Creating content feels like a chore.
Very few people are engaging with the content you currently create and you're a bit discouraged.
You don't know what the heck to say when creating content on social platforms, your blog, or to your email list.
You desire to promote your stuff in a way that isn’t icky or sleazy but still brings in consistent cash every week.
You might even be thinking to yourself,
"How much free content is too much free content?"
“Am I giving away too much free content?”
“Am I not making sales because I’m giving away free content?”
If these thoughts have crossed your mind, please know that you're not alone.
Consistent content creation and distributing it to attract your target audience seems to be a frustrating topic for many entrepreneurs.
How many times have you tried to sit down and create content and you feel like you’re scattered all over the place? How about when you just can’t think of anything?
Maybe you have a ton of content stored on your hard drive or in a journal but you still haven’t published any of it online.
I get it.
I've tried it all.
You just want this process to be a breeze. The good news is that it doesn’t have to be so hard to create content so irresistible that it can’t be ignored by your target audience.
If it’s a challenge for you to create consistent content in a way that feels good to you and is extremely valuable for your target audience, then this article covers four types of intentional content to help you create content that's not only irresistible but converts to consistent sales.
FOUR TYPES OF INTENTIONAL CONTENT
Content that attracts your target audience to consume and share.
The intention of this type of content is for people to share your content to increase your visibility.
Examples of this type of content are valuable tips relevant to your product or service, inspirational quotes or stories, and visually appealing images.
Content that showcases your authority as an expert in your niche.
The intention of this type of content is to educate your target audience to let them know that you are a credible source.
Examples of this type of content are your featured podcast or video interviews, content featured on popular media outlets, a complimentary chapter from your book, educational training like webinars and masterclasses.
Content that makes your audience feel like they are a part of a community.
The intention of this type of content is to attract like-minded people who share similar beliefs and values. This is the type of content to fill up your Facebook group, masterminds, group programs, etc.
Examples of this type of content are sharing your personal philosophy, snippets of your lifestyle, your values, your causes, etc.
Content that instructs your audiences to take action.
The intention of this type of content is to give your readers direction to take the next step. The goal is for you to give your target audience a way to further connect with you.
Examples of this type of content are to ask a question, ask for feedback, ask to share your content, Calls-To-Action - "click on this link to..." or “sign up for this free training so you can..."
There you have it. Four types of intentional content that you can create on a regular basis to skyrocket your online coaching, consulting or service based business.
Wouldn't you like to create content that people can't ignore?
Of course, you do!
Implement what you’ve learned above to create content so irresistible and magnetizing that you'd never have to worry about where your next client or customer will come from.
More Articles By Stacie Walker