3 Funnel Hacks to Double Your Conversions Overnight
Zach Miller Friday, November 30, 2018
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The moment you start analyzing your business, you’ll begin realize that your entire business’s survival relies on conversions (both leads & sales) and how profitable you are, depends on the conversion rates.
With each promotion that you do, whether free or paid, you are relying on the campaign being a success. That’s why I want to break down three funnel hacks that will double your conversions and your business overnight, whether it's online or offline.
#1: Make It Simple & Give Clear Commands
Most times you’ll send your cold traffic to a landing page. Cold traffic is traffic that doesn’t know/trust/like you… yet. And you’re going to attempt to convert the visitor into a lead, usually by filling out a form.
Whenever you create a landing page or an offer, you want to make sure that all instructions are clear and they are given as a command.
Any visitor that lands on your page, needs to know what you want them do, immediately! You will notice that the best converting sales pages and websites online today are giving immediate instruction to either sign up or learn more about the service and/or product.
Upon reading the first few sentences of your landing page, the visitor should know WHY they are there, WHAT they will get in exchange for their email and HOW they can get it.
Let’s break it down on one of my landing pages below…
WHY are they here: To make a monthly income as an affiliate.
WHAT will they get: ClickFunnels Affiliate Funnel that they can one-click copy
HOW do they get it: By clicking the button that says “Click Here to Get This Funnel – For Free!”
Even if your product has technical jargon, you want to make sure that the instructions are made simple, in layman’s terms. The easier it is to understand your commands and what needs to be done, the more likely someone is to actually complete the task.
Everything that we do in life comes from an understanding of what needs to be done, and then the will to do it. The funny thing is, most people are willing to do anything that you ask them… when you ask in the right way.
Asking in the right way is what lead & sales are all about. Often the best way is when you make it simple with clear instructions and commands, most will follow through on what is asked.
Collect Emails and Market to Them Daily
Believe it or not, in order to succeed online, you need to collect emails. If you are not doing this, this can be a huge benefit and resource to your entire marketing strategy.
The best thing about email is that is free. Once you have their email address, there is no additional costs to remarket to each of these individuals who have shown an interest in your product or service.
They’ve let you know, by signing up and giving their email that they are interested in the free download you offer as a lead magnet.
But according to Neilson Global Ads research, it takes 12 “touches” on average to convert a lead. That means twelve times you need to pop up in their lives and remind them about what you have.
Whatever you do in business, you often have to pay in either time or money when it comes to generating a lead and marketing to a person.
Again, it typically takes 12 “touches” before a person becomes a customer. And with email, you’re not paying to get in front of that person each and every time. When you have their email, is as simple as sending 12 emails that they open and read.
And with email marketing, it’s like talking to just a single person and then you send that message to all of your customer base instantly. That is the most leverageable part of your marketing you can use in the marketing realm today.
The other thing that I want to note is the email marketing is often under-utilized, even when it is a part of a company’s marketing strategy. The reason that I say this is because most individuals or companies find it very invasive to send an email every single day to their user base. However, I have found this to be an absolute travesty in terms of the bottom profits.
Think about it like this, the people who are interested in hearing about your product, who are interested in learning more of what you, you'll find that those are the buyers you were after the entire time. Whereas everyone else who unsubscribes or does not listen or does not read your emails – they were never customers to begin with.
Email marketing daily to your list is the quickest way to find your customers and weed out all the others who are simply not going to buy. That's why I use an email sequence that follows a specific formula, called the Soap and Seinfeld Email Sequence.
What the Soap sequence does is it gets your subscriber to get involved in your story, like a Soap Opera. And the Seinfeld sequence is structured so you can talk about the daily things going on in life and still market to your list.
I’ll break this email sequence down in my next post. However, the main thing to keep in mind is that email marketing is powerful and should be used daily.
A/B Split Testing + Track Your Numbers
A/B split testing and tracking your numbers is the most important thing you can do as a business. No matter what you do in business. If you are not split testing at all times, you are bound to fail… eventually.
This is the reason many industries have been “killed off by millennials”. It’s because these industries have failed to split test to determine if their product still reaches the demographic they are targeting. If it doesn’t, you change it and test it until it finally does!
Split testing allows you to improve your message, to improve your product and eventually to improve your customer base and how much they spend with you. By simply increasing your conversion rates on your landing or optin page, you can effectively double your business overnight.
How? Well, if you run a split test on your optin page and get a 25% conversion rate, then make a few edits and get it up to 50%, you have now effectively doubled your entire business with one focus, split testing!
That’s why I always tell my clients, “You cannot change what you do not track.” And it simply means, if you change something in your sales process – how do you know if it HELPED or HINDERED your success?
You can’t! Which is why you need to track something before you change it, or you may be changing it for the worse.
I suggest that when you A/B split test, you make a very small change, usually one, maximum two changes at a time. You want to make sure that each little change you make will end up increasing or decreasing your conversion rates. And if you change too many things, you won’t know WHAT WORKED or WHY IT WORKED – which is important to duplicate success.
The best way to A/B split test is in groups of 100 or 200 clicks, split-up 50/50 between the two pages you want to test. Remember, in business you must change and evolve in order to grow.
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